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When the competition is high, being specific is the key. All writers are concerned about their word choices. Writing is nothing but painting a picture with words. The job of bloggers is no less tough. Your word choices can make a difference. It is the game of keywords that determine whether you will be discovered by the readers or remain invisible to the audience.
Content marketing by arranging keywords is a strategy to focus on the creation of a valuable experience. It is human beings helping each other, sharing valuable pieces of content that enrich the community and position the business as a leader in the field. It is the content that is engaging eminently sharable and most of all focused on helping customers discover that your product or service is worthy.
Use Long-Tail Keywords in Blog Post Titles
Today’s competition is too high. SEO practitioners should know better ways to be creative to be in the game.
What’s the solution? Long-tail keywords.
Long-tail keywords have been used by experts who offer SEO services. It still works. If used aptly, it can be a compelling way to take advantage of high-intent search traffic.
What are exactly Long-Tail Keywords?
Long-tail keywords are keyword phrases that are more than three or more words. They are precise as they are more focused on a niche. For instance, if you want to know about SEO, your primary keyword would be “Search Engine Optimization” However, there will be other relevant phrases that you can target effectively. These longer tail keywords may have lower search volume but rest assured that search intent will be clearer.
What makes Long-Tail Keywords Valuable?
Lower Competition
Since the keywords that you use impact your audience it is better to use long-tail keywords. Long tail keywords are easier to rank and have low competition than short tail keywords.
They also account for 70% of all web searches. so,focus on them in your strategy. If you’re not taking account of it, you are missing massive opportunities to drive quality traffic.
Better Conversion Rate
Long-tail keywords have better conversion rates as people who use them know exactly what they want. For example, when a person searches for say “best watches under 5000,” that person is more likely to purchase immediately as opposed to a person who searches for “watches.”
Increase the chance of your content being seen
Whenever someone searches for a long-tail keyword, the results of modern Google searches are more personalized. According to the location, age, sex, interests, etc they show the results.. That means two users entering the same search term may see different results. Long tail keywords can help optimize your website for different categories of searchers because they’re more specific.
How Do I Find Long-Tail Keywords?
So where should you go to find those traffic- and lead-driving long-tail keywords? Here are 4 tips to get you started.
1. Use Google Suggest
Google Suggestions are a great source of long-tail keyword variations. Just type your primary keyword into the Google search box and check what variations Google suggests. You will surely get an idea from it.
2. Use Google’s Related Searches
Same way as the Google Suggestions appears while you’re typing your query. These suggestions appear at the bottom of the SERP, below the first page of organic results.
3. Use More and Different Keyword Research Tools
If you only use one keyword tool every time you do keyword research, The Google Keyword Tool is a great basic tool and a good place to start. If you’re looking for more long-tail keywords, try these other options too:
1. Keyword Surfer
2. AnswerThePublic
3. Keyword Sheeter.
5. QuestionDB.
6. Ahrefs Keyword Generator.
7. SEMrush Keyword Magic Tool.
8. Ubersuggest.
Using long-tail keyword variations in your marketing campaigns is a win-win: better search rankings, more qualified search traffic, and lower costs per click.
